SHARE THE ROAD
In its third year, the City of Chicago’s Bicycling Ambassadors continue to expand the Share the Road Campaign. In 2011, the Ambassadors worked in collaboration with 17 Aldermanic Offices and 14 Chicago Police Districts. The program targets motorists, pedestrians and bicyclists by educating them about how to share the road and prevent crashes. The Ambassadors educated over 13,000 Chicagoans at 62 Share the Road events at 51 unique intersections.
 Ambassador Calvin encourages a taxi driver to not park in the bike lane during a General Enforcement event.
Share the Road events consisted largely of targeted roadside outreach at key locations. Ambassadors used several methods of outreach to educate the public. These included:
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Stopping cyclists who run traffic lights and stop signs and educating them about bicycle laws
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Taking positions at high-traffic zones encouraging cyclists to not ride on sidewalks
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Stopping cyclists who are riding without a white front headlight and providing them with one
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Educating motorists about safe driving around cyclists and pedestrians
Share the Road publications were distributed at each enforcement event; these flyers address dangerous behaviors and serve as a warning for both motorists and cyclists. In 2011, the Ambassadors handed out 1,650 front white headlights to cyclists riding at night without one. Headlights were made available by participating aldermen, chambers of commerce, Special Service Areas and CDOT. Ambassadors positively reinforced bike safety messaging at 23 commuter outreach events.
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Ambassador Lizbeth encourages cyclists to use a front white headlight at dusk during a Bike Light Distribution event.
Due to the high visibility of Share-the-Road events, many passers-by are also exposed to these messages, not just those who are educated directly. It is estimated that more than 112,000 people were contacted in this way.
Share the Road Events 2011
LEARN MORE ABOUT SHARE THE ROAD:
Chicago Bikes YouTube Page
Share the Road Flyers
Share the Road Flickr
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